History
The PVD Trade Association was launched at the inaugural Waxstock in the summer of 2012 at the Peterborough Show Ground. Originally it was more of a small co-operative with only thirty members pooling expertise and resources, as well as sharing the belief that car care professionals should be skilled, proven, and insured.
2012 - Formative Steps
The early years were extremely difficult - externally it was viewed with suspicion and scepticism by both the service and product suppliers in the trade. Internally it was equally as fraught - there were plenty of different opinions as to how the association should be operated and who had the right to be involved. It was also not self-funding, relying on six-figure investment to maintain momentum.
These early years were a vital rite of passage and due to the energy, determination and faith of the original members, the group stayed together and started to expand, hitting 100 members in early 2014. Our early supporters also played a key role - Coversure and Dodo Juice where there from the beginning, willing to put their name and reputation behind us.
2014 - Making Waves
By Waxstock 2014 the remit of PVD had grown significantly, it was no longer a little co-operative but a tangible trade body. Companies and individuals who had previously shunned us started to see that our motives were good and that we had created a genuine opportunity to help the industry at large.
From the start we had formed relationships with vast media companies, working with both their advertising and their editorial departments. As a result of being a more significant entity, we were able to grow these relationships yet further, giving us a voice to the public at large thanks to the help of Future Publishing, Haymarket, and Bauer Media. Without the help of various dedicated individuals within these organisations we would have struggled.
2015 - A Little Magazine
As 2015 approached we expanded rapidly, exceeding 200 members and over twenty supporters. While significant investment was still required to keep it together, it became clear to many that we needed to evolve and develop in order to keep up with expansion. One key element was the magazine, which we found quite by accident. Over the course of 2014 and 2015 we had been writing a series of guides for 911 & Porsche World Magazine and as Waxstock approached we sought permission to reprint the guides in a single booklet.
The little twenty-page A5 booklet we envisaged swelled into a 50-page A4 magazine, which to our great surprise proved extremely popular among both professional and enthusiast readers. Profits from the first edition went to Help for Heroes, raising over £2,750. Subsequent issues have helped bring the association onto an even footing, but we still raise significant amounts for charity by auctioning off products donated for reviews.
2017 - The End of the Beginning
By the end of 2016 we had released four magazines and had just over 300 members, allowing us to make another significant change introduced with this website. We had always wanted to keep the association inclusive - it was never conceived as an elitist group for those who could afford it and this inclusive approach presents its own challenges: on the one hand we are there to help new businesses grow and develop, on the other, we need to represent the established businesses with hard-earned reputations and expertise. Putting these two on a common directory has it's own challenges.
Thus we introduced the PVD Approved Assessment process, which includes practical and theory assessment for PVD Certification. This way the association is still inclusive, but those who wish prove their skills and abilities above and beyond the standard entry criteria can do so. The assessment criteria and process has been put together with help from the then PVD Board and is both rigorous and objective.
With the help of members and supporters we built on the PVD Approval process and in 2019 the PVD Assessment process became a mandatory prerequisite for PVD membership. This saw the development of eight PVD Assessment Centres around the UK providing skilled, knowledgeable car care professionals who carry out the PVD practical assessments for existing and new members.
This raised the bar for entry into the car care industry and we hope to build on this further moving forward to grow PVD and continue to be the a unifying force within the professional car care industry.
International Co-operation
One of the benefits of having a trade association is national representation in an ever more globalised world. The UK is one of the world leaders when it comes to car care - some of the oldest manufacturers are British, while our country's top detailers stand side-by-side with the best in the world. Since 2015 we have been forming and reinforcing links with our counterparts around the world to share knowledge and experience, driving technologies and methodologies forward at an accelerated rate.
Bundesverband Fahrzeugaufbereitung (BFA)
Late in 2015 we were contacted by the Federatie van Ondernemers in de Carrosserie- en Wagenbouw en Aanverwante (FOCWA) - our counterpart in the Netherlands. It was fascinating to find out that they had taken a similar journey to us in some respects, and in others they had found an entirely different way of operating. Though smaller in terms of members, they are part of a much larger entity catering for many different aspects of the motor trade, and operate out of a very smart HQ not far from Amsterdam.
The Bundesverband Fahrzeugaufbereitung (BFA), our German counterpart, has been working with FOCWA for a while - and it was through FOCWA that we were introduced. Like the Dutch model, the German association is part of a larger group and has taken yet another approach to serving their trade.
In October 2016 we were invited over to Holland for a day to introduce ourselves and collaborate further
In 2023 PVD and Bilpleieforbundet started cooperation between the UK and Norwegian car care industries. Faruk who's involved with the organisation is also the President of the IDA Norway Chapter which was established in 2017. Joined by Paule Miller we continued our international co-operation and regularly discuss industry standards and other associated car care related certification and regulation ideas. Paule is the key to the educational programme at Bilpleieforbundet and through our cooperation it became clear that the aims and objectives of both organisations (PVD & Bilpleieforbundet) were aligned so we started collaborating on an ongoing basis..
We believe that the car care industry is stronger as an international united force - regardless of external or political forces - thus we are always looking for international partners to work alongside.
The International Detailing Association (IDA).
In 2016 we also made contact with the International Detailing Association (IDA). Up until recently it had essentially been the US association for car care professionals, but was keen to expand internationally. As we found with our European counterparts, the IDA share many of our own values and ambitions, so efforts were made to work together.
The end result was the forming of the UK IDA Chapter - the first Chapter to formally assemble outside the US. This collaboration with the IDA (both in the UK & Globally) has continued to the present day. Dave, who runs PVD is also a IDA global board member 2023-2025 and chairs the Industry Standards Task Force for the IDA.
PVD encourages membership of both PVD and the IDA and many car care professionals recognise the benefit of being members of both.
We believe that the car care industry is stronger as an international united force - regardless of external or political forces - thus we are always looking for international partners to work alongside.
2023 - UK Joint Co-operation
In 2023 PVD and the IDA UK Chapter started working closely together for the greater good of the UK professional car care industry and in 2024 both PVD and the IDA jointly held talks at the Garage & Bodyshop Event run by Messe Frankfurt/Automechanika in the form of a Q&A style interview hosted by Rich March from the UK Detailing Academy
Pictured here is Rich (Centre), Craig Brigham - IDA President Elect 2024 (Right) and myself, Dave Reed (Left) at the GBE 2024, held at the NEC, Birmingham.
Waxstock 2024
By the time Waxstock 2024 came round PVD had upped its game in terms of its exhibition presence and marketing the trade association to car care professionals, enthusiasts and the motoring public with a new exhibition stand which was first showcased at the 2024 Waxstock event.
In June 2025 PVD and the IDA UK Chapter jointly exhibited for the first time at Automechanika Birmingham to showcase the benefits of trade association membership to car care professionals and held daily educational talks for Detailers & Valeters.
Pictured here are various PVD & IDA members, many of whom are members of both trade associations
Both Trade Associations principles and goals are aligned and both wanted to show car care professionals that collaboration is key in the industry with both trade association working together at a major international motor trade show event.
